If you are not on Facebook, then your business is missing out. In the ever-changing world of social media, Facebook is a bustling place for businesses.
When a customer first encounters your brand, it is likely through social media ads or content sharing.
Whether you are looking for ways to create your own social media strategy or want the latest tips and tricks, this article is the perfect guide for you.
Exhibit your brand through social media
Brands have to be present and active on social media platforms in order for their message to resonate with the customers. Social media has made it easier than ever for your brand to be discovered by the public.
This also means that you don't always have control over how people will “meet", encounter, or know about your brand. You can’t set the context - giving visitors an overview of who you are and what your site offers. The content or ad that people see first becomes the starting point of their relationship with your brand.
Just like meeting people, building a good first impression is important. However, this is just the beginning of your marketing strategy. You must also quickly build trust with potential customers for them to take action.
When you invest in Facebook ads, it’s significant to see a return on your investment. You can't just post anything and expect great results. You need to be persuasive, creative, and engaging in one post.
In today's world, your first impressions are everything and social media is the new face of brands. You don't always have control over how people will “meet” your brand. The content or ad that people happen to see first becomes their starting point for understanding who "you" are as a brand.
How to elevate your Facebook ROI
The first step is to create a sense of security. You do this by being dependable and trustworthy. That builds trust in your customers' eyes. Then, you'll need to start making your content as captivating and engaging for readers as possible.
Luckily, there's a research-proven method that will increase your chances of someone clicking on your posts. Shortened URLs are a great way to make your content more accessible and engaging. Use short URLs that contain real words. This method will increase website traffic and make it a lot easier for users as well.
Research has shown that people are twice as likely to click on a short link if they contain real words. Links with real words helped users to find information faster. Users were also more likely to share branded links.
When you're investing in Facebook ads, every click matters. And there are proven ways to get more clicks.
Why consistency is key to building your brand
The power of consistency is a major factor in building brand trust. Every short URL can deliver an opportunity for your brand. When you create custom short links, use a branded domain.
On one hand it is easy to build consistency simply through showing up regularly across all social media platforms. On the other hand, a consistent link structure is the best way to build and maintain trust in your content.
Why branded links are crucial for your social media strategy
Branded links are the perfect way to ensure your social media strategy is consistent and effective. Whether you're linking to content from your YouTube channel, doing cool things with links on Twitter or using them on Instagram.
What is a branded link exactly? A branded link is a shortened URL that points to your website. Branded links are shorter, more memorable URLs that will help you stand out from your competitors. The use of branded links can be beneficial in a variety of situations and settings.
You can include them in your website’s content or email promotions. They are also used for offline marketing, for example, in podcasts.
Branded links get up to 34% more clicks than non-branded links. What is even better: all your brand touchpoints can be tracked with one analytics tracking source across all platforms.
Link shorteners give you the opportunity to see who has clicked your links. It is done through an analytics dashboard where you can view all the information.
Link shortening services are often an underestimated marketing tool
Link shortening services are a great way to make sure your posts reach as many people as possible. You'll be way ahead of the curve if you implement these in your brand/company.
Furthermore, branded social media links are the best way to boost your conversion rate on Facebook, Twitter and other networks.
Conclusion: First impression is crucial
The first impression is crucial. Brands need to take a step into the world of social media. Make sure your posts are as memorable and compelling to potential customers. The content people see first becomes the foundation for understanding who you are as a brand. You'll need to make your content more captivating and engaging for readers. Use shortened URLs that contain real words to increase website traffic and make it easier for users. Your Facebook space can be an effective vehicle for connecting with your audience.
