Click tracking is a necessary tool for any business that wants to grow. It allows you to measure the success of your marketing campaigns and tailor them accordingly.
This article will give you an overview of the different types of click tracking. We will also discuss how measuring visitor clicks can help businesses learn more about their customers and increase conversion rates.
The basics of click tracking
Click tracking is a way to measure and report where people click on websites, apps, or emails.
Click tracking tools are a great way to record mouse clicks and taps (on mobile devices). They allow businesses to understand how their customers interact with them in the digital world. This data is collected and can be displayed numerically or visually.
With click tracking, you can get an insight into what users do on your website and how they interact with it. This is useful for analytics teams who want more meaningful data when studying customer behavior or marketing campaigns.
Click tracking helps marketers and advertising agencies to understand where people click on the website, app or email they are viewing. This data is collected for each session, displayed numerically or visually. It shows where in the website users are clicking most frequently.
What are the benefits of click tracking?
Click tracking gives you access to more meaningful analytics data. It can be used for email or link campaigns, as well as UX click tracking and link tracking.
1. Tracking your email clicks
With click tracking features, you can see how many people open your emails. They also give you an insight into which links are clicked most.
The email open rate is usually tracked by embedding a single unique pixel into each message. If the tracker pixels are loaded, then click measurements will be recorded. The email service provider will typically generate a unique URL and forward it to your desired URL.
2. Tracking your links
Link tracking is the practice of monitoring and reporting link clicks. There are several ways to track links on websites. The most popular method uses UTM codes. UTM parameters are query strings that can be added to URLs. They identify things like traffic source or campaign name and are useful for analytics tracking purposes.
Link tracking is an important element in marketing campaigns. It can help you attribute traffic to different sources (like AdWords or Facebook) and track custom campaigns.
3. Tracking UX clicks
Click tracking is more than just counting the number of times someone clicks on a link or sends an email. It can help you understand how people interact with your website. Website click tracking can record clicks on any part of a web page—links, images or HTML elements.
Heat maps are an excellent way to get insight into what people click on your site. Sometimes they're not always enough. In that case you can use heatmaps with session recordings (also known as user replays).
With session recordings, you can watch how visitors browse and interact with your website. Mouse clicks, or mobile taps are recorded. Gaining insight into the behavior of your visitors will help you understand their reasons for clicking in certain ways.
How to understand your website users
Click tracking provides a way for companies to better understand the needs and wants of their customers. Here are three ways you can take advantage of click-tracking insights to make improvements on your website or app:
1. With click maps, you can see where your users are clicking on the website. This useful information will help optimize your website navigation. If key elements are getting overlooked, you can’t make important changes. If sections have a good engagement rate, then it's time to double down on what is working. Only with link tracking, you are unable to see which part of a web page users click on.
2. Use click map data to measure the success of design changes and A/B testing.
3. When clicks don’t work, standard link tracking can't tell you that. Users can get stuck when clicking on an image that is supposed to be a link. This could happen if the button or hyperlink has been broken. Users are unable to complete their navigation process and keep browsing.
Heat maps allow you to track the failed clicks that stop users from progressing down your funnel and converting them into customers. User clicks are precious, so make sure they count.
Conclusion: Increase conversion rates and learn more about your customers
With a heat map, you can easily track user behavior on different devices. The click-by-click tracking will show where users click most often. Move maps allow insight into how they're moving around your website or app while scrolling through pages of content. There's also desktop versus mobile sessions, which shows whether people prefer one over another based on their activity levels during testing periods.
