Short, shareable links can be the perfect marketing tool for your company. They engage visitors and boost traffic to a website. They also have an easy-to-use format that's accessible on all social media networks.
Short URLs are small, attractive, and reliable. You can use short links to get more exposure on Instagram. The only problem? You can only have one active link in your account. It would be better if you could add an active link to your promoted posts.
Today, we will be walking you through a few methods for using short links on Instagram.
1. Increase engagement with a short link in your bio
This social media platform has been steadily evolving and adding new features. Instagram is challenging for businesses when it comes to using links. Businesses can display a single organic link on Instagram - the website URL listed in their profile.
You can use your single website link to direct followers from any post you make on Instagram. Additional links are only possible if you pay for ads.
A short link is more likely to be clicked and visited than a long, generic one. You can provide your followers with the most up-to-date information.
Instagram is a challenge for businesses when it comes to using links. Businesses can display one organic link on Instagram. Additional links on Instagram are only possible if you pay for ads. You can provide your followers with the most relevant information by using short links. Followers are more likely to click on shorter links.
2. Redirect your visitors to the Instagram mobile app
You can now direct your visitors straight to the Instagram app with mobile links. If you're sharing a link via text message or email, your users will click the provided URL. If the app is installed on their phone, it'll open Instagram.
This is a great way for you to get feedback on the post quickly. Most of your users are already logged in, so they can comment and share right away.
3. Use one short link on all social networks
You can get more likes and shares on your post by using the auto-posting function. The links will be duplicated across all your social media.
This is a disadvantage when it comes to adaptable links. The auto-posting function automatically duplicates all the long, complicated social media URLs.
The best way to get more clicks on your posts is by using short, branded links. When you share one of these types of links with the auto-posting service, they will post it across all social networks. You can use custom URLs to save characters and boost brand recognition.
4. Adding a clickable link on Instagram stories
Did you know that adding a clickable link to the bottom of your stories is an easy way to increase engagement? This means readers will be more likely to share, comment or promote your content.
The links in stories are hidden. You have to slide up on a button that takes you directly towards the link. This feature is perfect for business account owners who want to improve their website traffic and get an extra opportunity of interacting with followers.
To make sure you don't lose your story, always save it to the account highlights.
5. Track your short links
Instagram doesn't show detailed data of link visits. The only way to accurately measure the success of your Instagram campaign is by using short URL tracking. With most link shorteners, you can explore the detailed statistics of your links and domains.
With this information, you can get an insight of when your audience is most active and the content that interests them. This allows you to create a roadmap for your future content that will engage with the most important audiences.
Why you have to shorten links on Instagram
Instagram has become an extremely popular platform for sharing everyday activities and products. A downside to using this app is that you can only include links in your description.
You can access Instagram from anywhere in any format that has an internet connection. The pictures on Instagram are what initially draw people to your page. You can include text next to your images. That means you are engaging with the audience in a variety of ways.
To make your post more interesting and to let hashtags stand out, you should always use the correct link formatting for Instagram.
These are the steps you need to follow:
1. Choose a URL shortening service
2. Copy the link that you want to shorten
3. Paste the link into your browser's dialogue box
4. Click the ‘’shorten’’ button
5. Copy the shortened link
6. Paste it to your Instagram bio
It is a great way of ensuring that potential customers know where they can find you, even if it is outside of Instagram.
Conclusion: Lengthy links are unappealing on any social media platform
Instagram has over 500 million monthly active users. It's one of the most popular social media platforms around. Links are only allowed in the profile bio and in stories. The options for driving traffic from the platform are few, and marketers need to use them. One of your best options are short links. They are perfect for engaging with customers and will boost any marketing campaign. Their format is so simple that you can use it on any social media network.
