The role of the social media marketer has become more competitive in recent years. New channels are growing fast and algorithms are changing frequently, which means the preferences of your target audience may vary from day-to-day. It feels like you're always hitting “The Bullseye” without this will lead us to success! How can someone be successful when their targets keep moving?
So, what are the best practices for using short links on social media?
The quick and easy answer: It depends! Each platform has its own set of rules, but typically you want to create a link that takes people straight to your website or app. You can also use them in posts. This would bring awareness back to your own, just make sure not to be too spammy as there's already a limit to what many users see per day from certain platforms like Twitter.
Promote your own brand
Legacy short links are one of the many ways to track down any website. They're random and forgettable, but they don't do anything for your brand or audience connection!
When it comes to social media, the output sound should be normal. A branded short link is a long link that has been shortened to include your company or brand name. It is not some generic one. This makes them more personal than traditional spam links on platforms like Facebook, where people can see who's linking them back!
Instead of promoting a link shortener, which takes up valuable space on social media posts and bios, impress your audience, promote yourself with the help of custom domain names.
With a short link, you can create a link that leads directly to your website or app. Make good use of your social media space and grab the attention of your followers with a short, memorable link.
Building trust
Generic domains are risky and should be avoided. Not only do they raise suspicion with every impression. Generic link shorteners lack the reassurance you need as a business or individual to establish trust in your site's security practices.
When you share a link to your content, the audience will judge it faster than ever. Failing to use branded domains can create hesitation and uncertainty in their decision-making process. It steers them away from clicking on what may be an authentic message or offer from one of their trusted sources!
Your audience will know that the message and call-to action are legitimate, because they come from a trusted source. You can assure them by using brand domains in your communications with people on social media platforms such as Facebook or Twitter, where you promote products/services related to what's promoted in those posts.
Short Links on YouTube
YouTube is an important place to market your brand or business as it's the largest streaming video platform in the world.
- To make it easier for your viewers, you should use short links in videos. A link doesn't have to be clickable, but why not provide these simple shortcuts?
- To make your links more likely to be clicked, you should create a short and easy-to say out loud address. You can also put real words in the text, and include some call-to action that will encourage people who see it.
Short Links on Twitter
Twitter is a great way to get your voice heard. But it's hard when you have so much space. Luckily for brands and users alike, there are third-party tools that can help communicate directly with people via tweets, without worrying about character limits!
Short Links on Facebook
In today's world, Facebook remains an important platform for brands to reach their target audiences. Many customers’ first interaction with your business is when they see ads in feeds or posts tagged by people who share content from you. Therefor, you should keep in mind:
- When creating your short links, make them easy to remember by using words that are relevant in the context. People are twice as likely to click on a link with real characters instead of long or old-fashioned ones!
- The best way to build trust online is to use a branded domain. You can use as many domains as you like with your content and website address relevant to customers.
Short Links on Isntagram
Instagram is a place where users can share photos and videos. It also houses stories, live-streaming (sometimes called “Shorts”), as well as other features that have been added over time such like video posting or link sharing capabilities on Stories, all in an easy-to use interface.
When a business wants to display additional links, they must buy online ads. Only one organic link is allowed per profile.
To make it easy for your followers, consider including an official website field in your Instagram account bio. This is all people need if they want access or directions to get more information about what kind-of business it is.
Short Links on TikTok
TikTok is a popular app that allows users to create and share short videos. The recent surge of popularity allowed it to climb up the charts again, along with other social media platforms like Instagram or Facebook. Brands can also use this platform as another marketing channel to build an audience.
The same guidelines that allow users to post one link in their bio also apply for TikTok. Brands and businesses can use shortening services. It will maximize engagement with followers by being so easy even a child could do it!
Conclusion: Keep in mind...
To help generate traffic, you can post links in videos or comments. There are some rules of thumb when it comes time for generating quality backlinks:
- Link your posts with meaningful phrases and a call-to-action — and don't forget that clarity is key!
- Make sure people know what they'll see if navigating away from the original page/video after clicking on one of these instructions.
