In our era of digitalization and social media usage, everyone is trying to craft a personal image.
The girlfriend is expressing her love for her boyfriend by posting a beautiful bouquet of flowers on his Facebook timeline. The parents who share pictures of their kids' achievements are trying to create a “best parent'' brand for themselves.
The same can be said for business people who create personal brands in the business world.
The way you present yourself on social media can have a lasting impact. Every post, share and tweet will influence your reputation.
Why is personal branding important?
The way you behave on social networks has an impact on your reputation. Your words are significant, as well as any links or photos that you share with others. It all counts towards making up what people think of when they see "you."
How you measure your success in social networks is up to you, but one thing is for sure: everything counts. Personal branding is what you show other people about your personality and the way they perceive it. Your personal image is everything you share.
A personal brand is what you make it. It can be the front page for your business, whether for your followers, customers, or recruiters. It is the first thing people see when they go looking for information about you. It should reflect who you really are.
Having clear goals for your brand will help you plan how to get there. You need to know what your goal is. It will be easier to map out the steps that are necessary for achieving success.
Personal branding is like showing off parts of your personality in the way that you present yourself to others. The way you present yourself online is an extension of who you are in real life, but it is not exactly always real.
Personal branding examples
Larger-than life business leaders have mastered the art of personal branding. They know exactly who they are. Personal brands are everywhere. The way an individual chooses to shape their personal brand depends on what image they want to create and achieve.
The people in these businesses are so passionate about what they do. That is why it is hard to separate personal life from the business. In addition, personal branding is what sets them apart from the competition.
Tell your story
The first step in building a strong story is to identify the core foundations that support your personal branding efforts.
The best way to tell your story is by deciding what it is about. What legacy do you want to leave behind? What will people remember about your life and work years from now?
How will you make yourself stand out against your competition? To be successful, you need a clear understanding of who you are and what makes up your personal brand.
The connection between shorter links and personal branding
Personal branding is the process of building a relation between one's online presence and personal identity. This can be done through various channels including social media, websites or even blog posts.
Short links are an easy way to increase your online presence. For example, you could create a short link that redirects visitors from any web address to your personal blog or CV page.
They are a quick way to link your personal blog or website with Facebook, Twitter, or LinkedIn. Short links are a great way to hide the long URLs that often contain random characters and tracking codes.
These links help you maintain your brand image and can be used for ranking in search engines. When someone clicks on one of these shortened URLs they are taken directly to the original page without any distractions or ads.
Because of their shorter length, links are more meaningful and engaging than long ones.
As an example, let's say you are hiring someone. There are two links to the candidate's portfolio and resume - a shorter and a longer one. Shorter links are easier on the eyes. It can be more appealing when you are trying to capture someone's attention with valuable information. It also allows us to understand what content will be found after clicking on it. In the age of technology, where everything is going at lightning speed, using shorter links can be decisive.
Conclusion: A shorter link is easier to remember
The idea behind personal branding isn't new, but it has never been more essential than now. The internet is making it accessible to so many people from all around the world with just one click of a button. How do you make yourself unique without being annoying or spammy? The answer lies in short links! The shorter link is easier to remember and click. It makes the user know exactly what they are going to see after clicking on it.
