In the last decade, QR codes have become more and more popular as marketing assets.
QR codes are more than just a barcode, they act as an interactive link that connects the physical and online world. Let’s find out more about them in this article.
What is a QR code?
Many companies are using QR codes in their marketing strategy. The QR code, short for Quick Response codes, is a square black and white barcode. It can store information in a machine-readable format.
QR codes are a quick, easy way to share information with others. They come in many shapes and sizes.
With the increasing popularity of smartphones, QR codes are a valuable addition to any marketing toolkit. QR codes can quickly be read by your customers and send them straight into action over their phones.
The QR code is like your personal signature. It directs customers towards every website or landing page you create.
QR codes and online and offline marketing
The recent increase in the popularity of QR codes is due to two major innovations - mobile phones and internet access. Smartphones are a huge part of our lives. The average person spends 3 hours per day on their smartphone.
With the rise of mobile phones and the internet, modern marketing has shifted its focus to digital strategies. The ability to track the effectiveness of our offline marketing efforts online presents a problem.
Unlike online marketing, offline events give brands the opportunity for high-level exposure. This often calls for third-party printers and suppliers. These campaigns may be costly and require big time commitment.
When you are able to connect the dots between what is happening offline and online, your marketing efforts will reach a new level. QR codes may be one solution to bridge that gap.
How to take advantage of QR codes as a marketer
QR codes can be integrated into most marketing materials and create an opportunity for more engagement.
1. A QR code on your business card
If you want to be more creative, include a QR code on your business card that leads users directly to your website. That way, people can easily find more information about you and your business. In addition to that, if you want to stay up to date with your QR codes, consider using a link management system.
2. QR codes on coupons
This is where QR codes come in handy. When you put one on your coupons, customers can simply scan them with their phone. This means that you don't need any complicated technology. They will get an instant link directly into your available store promotions.
The QR code is like a ticket for your store. It gives you an opportunity to drive traffic and increase sales. They can be used in-store or online.
3. QR codes on infographics
QR codes are a great way to connect with your audience. They work both in paper and digital form. They are also perfect for sharing information about yourself and what you do.
Infographics are a great way to make your website more visible on the internet. Most infographics get shared online and often saved as images.
The easiest way to get your message across is by including both - a branded link and QR code. When you use a branded link, your brand and where the link leads appear right on this infographic. It's always linking back to your website.
4. QR codes on visual advertisements
The QR code is a great way to get the attention of potential customers. Many major b2c brands have been taking advantage and using them on their posters.
The power of online advertising is undeniable. It allows you to create a more visual advertisement and connect with your target audience. That is an ideal scenario for marketers. It can help increase web traffic from print advertising.
How to track your QR codes?
QR codes are a great way to share your message with the right people. But what if you want an accurate measure of how many times they have been scanned?
You can improve your marketing efforts by understanding these few things:
1. Where people are searching from.
2. When they engage the most.
3. Which topics appeal to them.
It is better to create your QR codes in a link management tool. You will be able to track them just like any other type of online advertisement.
Branding your links is an easy way to make sure people find you on the internet. Branded links are easy to remember and type into a web browser.
Conclusion: QR codes are the key to any marketing campaign
Identifying your target audience is crucial to achieving success with any marketing campaign. QR codes are one way you can connect and engage them with your marketing efforts. This information can be used to enhance your customer’s experience. It also gives you an idea of their offline marketing behavior.
