You might have the perfect landing page, email marketing campaign or newsletter ready. As a marketer, you're likely always looking for new and innovative ways to track the success of your campaigns. You can improve future communications and interactions by knowing what links are being clicked. One of the most effective ways is through the use of tracking links.
But creating tracking links can be tricky, unless you have some helpful tips and tools up your sleeve. So read on for everything you need to know about creating powerful tracking links!
What is a tracking link?
A tracking URL is a standard link that has parameters attached to it for tracking and analysis purposes. These parameters allow URL traffic to be properly analyzed so that content can be adjusted to encourage engagement and increase visits and conversions.
A tracking link can be shared through any online platform, including advertisements, social media posts, email marketing campaigns, blog posts and newsletters.
In other words, a URL Tracker is a marketing tool that can help you monitor the impact of your campaigns by analyzing the performance of certain links.
The use of tracking links is essential for measuring the effectiveness and efficiency in any marketing campaign. When you send traffic from an external channel such as banner ads, PPC campaigns email or social media it is recommended to use a tracking link to monitor your website!
How does it work?
A tracking URL is created by adding certain unique parameters and attaching a digital tracking code to a destination URL that tracks user activity.
Trackable activities:
- Bounce rates
- New visitors
- Clicks
- Average time on site
- Page visits
- Impressions
- Conversions
- Click-through rates on websites
What are the benefits?
A tracking link can help you measure the impact of your digital marketing campaigns on leads, sales and overall business growth.
You can use the analytics collected to establish which campaigns are performing well, the types of content people are responding to most, and whether you are getting an ROI (Return on Investment) from your social content.
This can be an incredibly useful tool for marketers in small and large businesses.
How useful is a tracking link?
Traffic is the lifeblood of any business. And with so many options out there, you need clarity on where your target audience might be coming from. How should you otherwise know if they're being targeted by a marketing campaign? Therefore, you use tracked links!
When you advertise on a certain social media platform, how can you tell what traffic your ads are bringing to the site?
The traffic that comes to your website from these specific ads can be tracked with links. This information will help you decide if this marketing activity is worth it for the company, and what kind of return they expect on their investment.
You can also use this tracking links for many other purposes:
- By tracking the click-through rates of your email marketing promotion, you can improve conversion experiences for future campaigns.
- Using a tracking link, you can see how many people visit your website and what pages they go to. You will also be able to access reports for these visits so that way there is no guesswork involved when it comes time for budgeting or planning future marketing efforts!
- Know which social channels are driving the most activity with your blog posts and other media features by using a tracking tool.
Connect offline and online marketing campaigns
With a simple tracking link, you can connect your online and offline marketing campaigns. This allows for an analysis of how well the advertisement was received when it was shown in person, as opposed to digital ads or social media posts!
You can even add a QR code with tracking abilities. QR codes are a great way to make your offline marketing campaigns more engaging. People are more likely to scan a code on their phone than having to type in a link.
You can track the effectiveness of offline marketing with a unique link for each campaign.
A successful strategy is to create an individualized tracking process that allows you to see how well your ads are performing, as well what areas need improvement in order to improve them further! This is a great way for you to track how many users view and engage with the advertising campaign!
How to create a tracking link
Creating a tracking link is quicker and easier than you might think with EASY2LINKS:
- Copy the URL you want to share from your social media account, website, or any other location.
- Enter the URL into the EASY2LINKS platform.
- Click the 'Shorten' button.
Go ahead and start using our URL shortener to save time.
Conclusion: Make it easy!
By using link tracking, you will be able to understand who is your target group and what they like. This way, you can target your next marketing campaign even better and make your business grow with these simple steps.
