To find out what your audience really thinks, you need to track statistics. Nowadays, it is essential to track the sources where you share a URL. Otherwise, your marketing strategy will have no chance for improvement.
The lack of in-depth analysis for link engagement makes it difficult to track statistics across different channels. A single platform provides a more comprehensive overview. It also allows you to see how your posts are performing across various networks. Thus, instead of tracking long links on social networks, it's better to use short URLs.
This article provides an in-depth look at what social media metrics are and why they are so important. It also teaches you how to track them effectively.
Tracking statistics: short vs long links
Tracking the success of short URLs is more accessible than tracking long ones. This makes it easier to see what is working for your content strategy and what is clearly not.
The statistics are organized in one place on your account. They give you insight into what your visitors are doing and how they behave. By using web analytics, you can see how often your visitors come back and which search terms bring them to the website.
Google Analytics is a great tool for measuring your website's performance and what works best on the internet. Integration with Google Analytics is fast and easy. You don’t need any technical skills.
There is a difference between tracking statistics for short and long links. With shorter links, it is easier to track the number of visits as well as other information. This means that you can track your visitors and see how frequently they come back. You can also track which search terms brought them to your website.
Common metric terms
By now, you most likely have come across the term "metric" somewhere in your online searches. It's a way to measure things on social media platforms like Facebook and Instagram.
Metrics can take different forms depending upon who is doing them. Broadly speaking, any activity performed by one person (or brand) which results directly or indirectly into an economic value.
Social media metrics
You can use this number to get a good idea of how your customers feel about the quality and service you provide. Here's a list of metrics that you will hear often.
1. Date and time zone
Think about who you are speaking to when setting your date and time. Imagine you are hosting a webinar for international students living in Japan. You need to set the date range and time zone so that it matches theirs.
If it is a global audience, then set the start/end dates appropriately for everyone around the world. That way, everybody can see your content at the ideal time.
2. Clicks
Click statistics are displayed in a column diagram, with each click represented by an icon. Clicking on any of these points will show you more information about the particular action.
It also shows the date and time the particular action happened and the number of clicks.
Divide all of those click data points by day. Then hover over a single number or line for details about each individual action.
3. Operating systems
The operating system can tell you which web browsers your visitors use most. The results are displayed on a pie chart. The operating systems people use vary depending on their preferences. This information will help you better target your ads. Surprisingly, a visitor's operating system can tell us a lot about them, and it is valuable to know which one they prefer.
4. Browsers
What are the top browsers your audience uses? Get an idea of who they are and how often by clicking on "details." You will be able to view a detailed graph with their usage rates for each individual browser. You will also get an idea about websites they tend to visit most often.
The number one browser on this list is Chrome, which has about 43% market share. Firefox comes second at around 28%, followed by Internet Explorer with 9%. Other popular choices include Safari, with 6%.
5. Cities
What are the top 10 cities that visitors to your site come from? How frequently do they visit your website? This information can also help you decide where to focus future marketing efforts.
6. Countries
The top 10 countries that send visitors to your website can be seen by clicking the details button. Click the countries that interest you most to see where your visitors are coming from. The full list and map for each country is available by clicking on its title.
7. Top short links
A list of the top ten most frequently visited short links is displayed. In addition, you can see an individual's click-by date for each link.
Conclusion: The right data helps you make smarter marketing decisions
The right data will make you confident in your social media investment. That helps you continue to make smarter decisions moving forward. It will ensure an organized approach across all aspects of your business.
